Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern (Kundenmanagement & Electronic Commerce) (German Edition)

Christian Bosch untersucht in dieser Sonderform des Direktvertriebs auf der Grundlage von zwei quantitativen empirischen Studien sowohl das Konsumentenverhalten als auch das Abwanderungsverhalten von Vertriebspartnern. Dabei zeigt er in der ersten Studie, dass die Gestaltung von Verkaufsveranstaltungen für den Erfolg essentiell ist. Enge soziale Beziehungen zwischen den Akteuren und Teilnehmern führen zu einem aus Unternehmenssicht positiveren Ko...

By Christian Bosch
Series: Kundenmanagement & Electronic Commerce
Paperback: 316 pages
Publisher: Springer Gabler; 1. Aufl. 2016 edition (December 8, 2015)
Language: German
ISBN-10: 9783658119157
ISBN-13: 978-3658119157
ASIN: 3658119152
Product Dimensions: 5.8 x 0.8 x 8.3 inches
Format: PDF ePub TXT ebook

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